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2019 Best Modern Cult-beauty & skincare brands

2019 Best Modern Cult-beauty & skincare brands

Beauty and Skincare products with pretty and sleek packaging

1. Drunk Elephant

Instagram @drunkelephant

With its products made free from essential oils, drying alcohols, silicones, chemical screens, fragrance/dyes and SLS, Drunk Elephant is one cute product we would like to own in our skincare stash! Built for all skin types, Drunk Elephant product formulation focuses on pH levels and safety, using only ingredients that are beneficial to the skin’s health. Our top picks include C-Firma™ Day Serum and T.L.C. Sukari Babyfacial™.

2. The Ordinary

The Ordinary is nothing short of ordinary. A Toronto-based skin-care brand, Deciem, where The Ordinary products was launched, enters the booming beauty industry by selling luxury ingredients at wholesale prices. Step into their website and you can be educated with the list of ingredients that goes straight into their products. With a healthy range of products to boot, our top favorite is Caffeine Solution 5% + EGCG.


Instagram @pixibeauty

We are in awe how creator of PIXI Beauty – Petra Strand is a mother of 4, and has over 20 years experience as a makeup artist and a product developer. She must know what our skin really need! Made drugstore-affordable, PIXI is a fuss-free skincare range that creates a naturally radiant look. We especially love Pixi Glow Tonic™ which enhances cell renewal to reveal a brighter and glowing complexion.


Instagram @theouai

If its cult-beauty products then haircare must be part of it, ouai?

OUAI has been flying off the racks that even Chrissy Teigen was spotted carrying one of their shopping bags. A creation by celebrity hairstylist Jen Atkins, you can be sure that your mane is given as much love as the models on the runway. There is a product for any hair situation, from anti-frizz to dryness, and even wave enhancer that is infused with rice protein. Our favorite pick would be the Anti-Frizz Hair Sheets because we’re lazy like that and the Texturizing Hair Spray because if the product description says ‘Like dry shampoo and hairspray had a baby’ … it must be good right?

5. Sunday Riley

Instagram @sundayriley

I don’t know about you but every time I say Sunday Riley, it always feels like the weekend is near. Sunday Riley’s products are scented using flower and plant extracts and oils instead of artificial fragrances. Made with advanced, clinically proven ingredients blended with balancing botanicals, Sunday Riley boast impressive mid-range products complemented with the look of luxury packaging. Try Luna Sleeping Night Oil and C.E.O 15% Vitamin C Serum as our top picks.

6. Glossier

Instagram @glossier

Glossier has one of the prettiest minimalist packagings and their stores are SO.ON.POINT it’s like an Instagram hotspot. With its first permanent store debuted in New York 2016, the second store was set up in Los Angeles in 2018 shortly after. A savvy-marketing beauty business that knows the heart of its online consumers, we’d say give Milky Jelly Cleanser and Boy Brow a try.

7. Alpha H

Instagram @alphahskincare

If you haven’t heard of Alpha H skincare then where have you been hiding? With a unisex and innovative packaging that reduces chances of cross-contamination, bacteria, and temperature changes, Alpha H’s formula stays fresh and active without the need to dilute their concentrated formulas with preservatives. More of a cosmeceutical line than a cosmetic skincare grade beauty line, Alpha H products contains actives that are effective in treating a range of skin conditions including acne, pigmentation, aging, dehydration, dullness, sun damage among others. We like how you can get a live online consultation with one of their therapists to find out which formulas suit you best. Try award-winning hot favorites Liquid Gold and Liquid Gold Ultimate Perfecting Mask.

See Also

8. Skinceuticals

Instagram @skinceuticals

If you’re looking for high-tech skincare then SkinCeuticals might be worth your time. SkinCeuticals is a skincare line that is based on a combination of antioxidant ingredients. What magic is that these products strive to protect the current state of the skin and correct existing conditions, yet at the same time prevent further damages that could potentially arise? Try Ultimate UV Defense SPF 30 and C E Ferulic for a healthier defense against free radicals.

9. Vintner’s Daughter

Instagram @vintnersdaughter

With the latest Active Treatment Essence introduced just about a week ago, Vintner’s Daughter now has 2 products to call their own. Yes, 2, you heard that right, aside to Active Botanical Serum which is known as ABS for short. Plenty of celebrities stand by Vintner’s Daughter and two such famous people are Naomi Watts and Gwyneth Paltrow. Try their latest launch, the Active Treatment Essence (you’ll be on the waitlist) or Active Botanical Serum.

10. Summer Fridays

Instagram @summerfridays

Insta-famous Face Mask, Summer Fridays is built on a core focus on masks. Summer Fridays products have not been tested on animals and are vegan. Further to that, their products are gluten-free and fragrance-free, sounds like a super healthy option to slap on the face! They launched their second masks last Fall, Overtime Mask, which is an exfoliating mask that is recommended to be follow through with the super hydrating Jet Lag Mask. Perfect for that red-eye flight (Nah, you don’t need to be on a flight to use this, any day) we’d say!

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